Strawberry Fields forever
Nothing is real! Except this collection IS totally real and we couldn't be more excited to be sharing it with you. Featuring our first ever 100% cotton knit cardigan, the swishiest strawberry print dress of your dreams, plus the matching tights, socks, and knickers.
Shop the Collection
The Strawberry Shirred Mini Dress
True mini. Fully shirred front and back. And yes — pockets. Soft cotton jersey with built-in bra-keeps, a ruffle cuff and a tiered skirt that twirls. Made for summer garden parties, picnics, and every gorgeous moment in-between.
- Fully shirred bodice
- Deep side pockets
- Bra-keeps built in
- Sizes A–J
The 100% Cotton Strawberry Cardigan
100% cotton — you asked, we made it. Our first-ever fully cotton knit, in a world full of scratchy acrylic blends. Hip-length, structured enough to wear as a jacket, with cute front patch pockets. The cardigan-over-the-shoulders moment, sorted.
- 100% cotton knit
- Hip-length, structured feel
- Front patch pockets
- Sizes A–J
The Strawberry Tights
A kawaii staple done the Snag way — strawberry print that holds its shape and never digs in. Knee-high or full juicy length, in black or pink strawberries. Layer them under the dress for the full head-to-toe Fruity look.
- Knee-high & full length
- Black or pink strawberries
- True Snag stretch & recovery
- Sizes 32–64
Shop the whole collection 🍓
Strawberry Jersey Mini Dress
Cotton Rich Cardigan - Strawberry
Fruity Super High Waist Knickers - Black
Fruity Super High Waist Knickers – Pink Lady
Juicy Fruit Print Tights
Strawberry Mock Sock Tights - Pink
Strawberry Mock Sock Tights - Black
Strawberry Beaded Earrings
Fruity Plushie Towel
Strawberry Wash Bag
Berry good questions
What sizes does the collection come in?
Clothing runs sizes A–J and tights from a 32 to a 64. Every size is cut individually, never just scaled up — so you get the look you want with the fit you already love.
Is the cardigan really 100% cotton?
It is! This is Snag's first-ever 100% cotton knit and we're so excited to be trialling this natural material for our printed cardigans. This cardigan is also a new shape, just sitting at hip-length, structured enough to wear as a light jacket, with cute front patch pockets.
What's the dress made from?
Soft cotton jersey. It's a true mini, fully shirred front and back, with bra-keeps built in, a ruffle cuff, a tiered skirt — and deep side pockets, of course.
Can I wear it all together?
Please do. The dress, cardigan and tights are designed to layer into one head-to-toe strawberry look — add the knickers, earrings and washbag to complete the whole sweet vibe.
Is this a good Wimbledon outfit?
It's literally what we made it for. The shirred mini dress with the cotton cardigan over your shoulders is the look. Add the strawberry earrings and you're done. Strawberries and cream has never been so well dressed.
Are the earrings safe for sensitive ears?
Yes. The strawberry beaded earrings are nickel compliant and have been tested, so they're suitable for most people with sensitive ears. They sit on a gold-coloured hoop rather than real gold, which is worth knowing before you buy.
What is the strawberry aesthetic?
Think soft pinks, reds, cherries and strawberries, a bit of vintage cartoon warmth and a lot of joy. It's girly and unapologetic and it's been everywhere lately for good reason. This collection is our take on it — the full head-to-toe look, made in sizes A to J.
Can I wear this to a garden party?
Yes, and you'll be the best dressed person there. The shirred dress and cotton cardigan are made for exactly this. Wear the cardigan properly or throw it over your shoulders, add the strawberry earrings, and you've got a garden party outfit that also works for a summer wedding, a picnic, or Wimbledon.